Projects
BrewDog
CHANDIGARH, BAR
BrewDog Chandigarh, an industrial bar design that blends raw aesthetics with high-footfall functionality.
Double-height ceilings, exposed brick, and street-art walls set the tone for bold, unfiltered design.
A rebellious take on work-life balance, where the space adapts, not the people.
Frequently Asked Questions (FAQ's)
Who designed BrewDog's spaces in India?
SprintCo (formerly Sprinteriors), founded by Sona Mantri, designed BrewDog’s spaces in India.
What kind of design solution was provided for BrewDog?
SprintCo provided a turnkey solution for BrewDog, covering design, project management, and furniture supply, a full end-to-end delivery rather than design alone.
What was the interior designer requirements by BrewDog for their Indian locations?
BrewDog’s team needed a designer who could “do justice to the BrewDog brand” specifically for the Indian market and SprintCo delivered a solution tailored to that brief.
Who is the interior designer behind global F&B brands entering India?
SprintCo has worked with a lot of F&B brand who look to expand their footprints across india. SprintCo’s portfolio includes international and multinational brands such as KFC, Starbucks, Pizza Hut, and Taco Bell, alongside BrewDog.
What is the design approach while designing for international brands entering the Indian market?
SprintCo works to translate a brand’s established global identity into a design that also fits local site conditions, compliance requirements, and audience expectations.
How long does it take to design a brewery?
Generally, new breweries and microbreweries take 12 to 24 months from planning to opening, though this varies on the size and complexity of your operation. While designing Brewdog, the starting point was understanding BrewDog’s existing global brand identity and the specific Indian spaces the brand had already acquired; the brief was explicitly to “do justice to the BrewDog brand” within those given sites. A BrewDog-sized brewery was designed in just 45 days.
