Design Questionaire

01

Brand & Strategy

Your brand identity and long-term objectives

Brand Overview

Brand vision, values, and personality *

Share your brand's core identity — what you stand for and how you want to be perceived.

Brand documents or guidelines

Upload any existing brand decks, style guides, or dine-in briefs.

Click to upload files

PDF, PPTX, or images — up to 20 MB each

Strategic Objectives

Vision for your dine-in experience *

What defines success in the next 3–5 years?

How would you like customers to perceive your new space?

02

Concept & Customer Insights

Your business profile and who you serve

Understanding Your Business

Company / brand profile *

Concept, market sector, current size, number of outlets.

Key objectives for this project

Target Audience

Geographic profile

Region, city type (metro / suburban / tier 2, etc.)

Demographic profile

Age range, gender skew, education or income level.

Psychographic profile

Lifestyle, personality, values of your typical customer.

Closest competitors or benchmarks

Include national and international examples; paste URLs if helpful.

Customer Journey & Behaviour

Highest-selling products / combos / group orders

Average ticket size

Individual (₹)

Family / group (₹)

Peak hours

Weekdays, weekends, festivals — include times if you know them.

Store visit breakdown

Approximate % of individuals, families, and groups.

Individuals (%)

Families & groups (%)

Average time spent in-store

03

Design Details

Aesthetic direction, technology, and differentiation

Design Objectives & Preferences

Brand keywords

List 3–6 words that define your brand's look and feel.

Desired tone of the space

Façade preference

Bright and attention-grabbing Muted and refined Trendy / contemporary Retro / heritage

Counter style

Functional and efficient High visibility / theatre kitchen Digital-first (kiosks, screens)

Seating preference

Booth seating Flexible / moveable arrangements High bar / counter seating Communal tables Outdoor / alfresco

Colour scheme preference

Bright and bold Muted and sophisticated Monochromatic No strong preference — open to proposals

Technology & Innovation

Role of technology in your outlet

Should tech enhance convenience, create a 'wow' moment, or stay in the background?

Planned digital integrations

Self-ordering kiosks Tablets at the table QR code ordering Digital menu boards None planned yet

Existing systems to align with

Competition Analysis

How will your outlet differentiate from competitors? *

04

Build Phase

Timeline, budget, and build approach

About SprintCo Flatpack Build

Our modular, flat-packed solutions can save up to 50% in build time and costs by minimising on-site work. Questions below help us explore whether Flatpack is the right fit for your project.

Build Approach

Are you interested in the Flatpack Build method?

Yes — tell me more I'd like a comparison with traditional methods Not at this stage

Timeline & Budget

Desired timeline

Design phase

Build phase

Approximate budget allocation

Break down interiors, signage, equipment, etc. if possible.

05

Additional Details

Operations, franchise, and future vision

Operational Considerations

Specific operational challenges

Kitchen workflows, peak-hour bottlenecks, storage constraints, etc.

Franchise Partners (if applicable)

Can franchise partners segment customers by demographics and location?

Yes No Not applicable

Future Vision

Long-term plans for scaling or expansion

Would you like to explore an end-to-end partnership with SprintCo?

From concept development through to build completion.

Yes, absolutely I'd like to discuss it Just design for now Just build for now

Anything else you'd like to share?

Let's build yourperfect outlet.

Ready to bring your vision to life?

Let's build your
perfect outlet.