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The Croffle Guys, interior designed by SprintCo

A SprintCo Case Study

Expanding Croffle Footprints Across India

One brand deck. One colour. Eight outlets on one repeatable design system, and counting.

Client The Croffle Guys
Category QSR: Dessert / Croffle
Scope Spatial Design + Scalable System
Footprint 8 Outlets Nationwide, incl. Charni Road, Matunga, Lokhandwala
Execution Partner FlatpackCo

8

Outlets live on one repeatable design system

30 Days

Average build time per outlet

50%

Faster than traditional build timelines (~60 days)

100%

Of the scalable system authored by SprintCo

01  /  Situation & Challenge

The Croffle Guys & The Challenge

The founders didn’t come to SprintCo for a brand. They came with one already built, and one instruction.

What The Croffle Guys Brought

  • Their own branding deck, the croffle symbol and packaging direction
  • A signature orange, chosen deliberately on colour-theory grounds
  • Their own faces as a brand device, the founders’ own idea
  • Outlet one, entirely self-designed, no external input

The Brief to SprintCo

“Own the colour. Design everything else furniture, spatial concept, the works.”

The real challenge: turn a strong logo and a founder-led brand instinct into a spatial system precise enough to repeat eight times without losing itself.

02  /  Approach

The Strategy & Design Concept

SprintCo didn’t invent the brand. It built the space the brand deserved.

  • Derived, not invented, the spatial and material language was built directly on top of the existing branding deck.
  • Branded the founders’ faces like a logo, a full wall, repeated in a comic series, treated exactly the way a mark gets branded.
  • Tied to their real persona, matched to the founders’ own social-media tone: their accounts, their games, their comic voice.
  • Made it a signature, not a one-off, the same wall treatment now runs across every single outlet.

“We realised what they actually required was also a completely new design, we doubled down on their personality and had fun with that orange.”

Sona Mantri : Founder, SprintCo

Client Identified

  • Young crowd colleg and school-going
  • Product fit: bite-sized small plates + good coffee

SprintCo Translated Into

  • Young, fun, peppy store vibe
  • Flexible seating built for hangouts, not covers
  • Interactive, drop-in energy over formal sit-down
  • Founders visible on-site, supported by the open plan

03  /  Delivery

Execution & Build

Three rules, fixed after outlet two, now run every store.

The Open Kitchen, Client Requirement vs. SprintCo Execution

Requirement

Kitchen fully visible, nothing tucked away, no hidden back-of-house.

SprintCo Execution

No kitchen/seating split, one continuous flow, coffee counter as the hero.

Requirement

Direct interaction between the people making the coffee and the customer.

SprintCo Execution

Complete BOH–FOH transparency, replicated identically at every outlet.

Requirement

The aroma of coffee should reach the customer.

SprintCo Execution

Zoning entirely SprintCo’s planning call, no walls between BOH and FOH.

The Three Pillars, Fixed Since Outlet Two

01

Own the Colour

Every store reads as that orange, first and always.

02

Open BOH–FOH

Kitchen always indicated and visible, never hidden.

03

Flexible Seating

Tangible, hangout-ready, never fixed-formal.

Scalability & Delivery

  • Now a Flatpack, cookie-cutter system, components manufactured in-factory; only site zoning changes per location.
  • 8 outlets delivered, the model evolved from 2 prototypes into a fully repeatable system.
  • SprintCo’s contribution to the scalable model: 100%.
SprintCo30 Days
Other Firms (Traditional)~60 Days

50% faster build time, proven across 8 outlets.

1
2
3
4
5
6
7
8
Prototype, Outlets 1–2
Scaled on the Same System, Outlets 3–8

04  /  The Spaces

Project Gallery

Eight outlets. One unmistakable identity.

The Croffle Guys, orange-forward QSR interior designed by SprintCo
The Croffle Guys interior, open kitchen counter
The Croffle Guys, vertical view of counter and signage
The Croffle Guys interior, flexible hangout seating
The Croffle Guys interior, founders'-faces wall treatment
The Croffle Guys interior, open BOH-FOH counter flow
The Croffle Guys, vertical view of seating and wayfinding
The Croffle Guys interior, comic wall mural detail
The Croffle Guys interior, signature orange palette
The Croffle Guys, wide interior view showing hero orange palette
The Croffle Guys interior, detail of seating and finishes

05  /  Impact

Results & Impact

  • 8 outlets live on one design system, not eight separate builds.
  • 50% faster build time, ~30 days per outlet vs. ~60 days via traditional firms, proven at scale.
  • 100% of the scalable model authored by SprintCo, derived from just 2 prototype outlets.
  • A founders’-faces wall that’s now a chain-wide signature, not a one-off gimmick.
  • Zero dependency on local agencies, the system itself travels, factory-built, site-adapted.

“Thanks to Sona’s expertise and Kavita’s design capabilities, we can take Croffle nationwide, consistent with our brand, at scale.”

Rahul Vohra : Co-Founder, The Croffle Guys

Call To Action

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