Social E-City

Sprintco designed and FlatPackCo delivered Impresario Entertainment & Hospitality’s SOCIAL outlet in Electronic City, Bengaluru, bringing the brand’s signature industrial-chic aesthetic to a new location.

This SOCIAL outlet is located in Electronic City (E-City), Bengaluru, a district known for tech offices rather than nightlife.

The concept, called "The Anti-Office," parodies corporate office culture where the space looks like cubicles and meeting rooms from a distance, but every element is a satirical twist, right down to a host desk disguised as a photocopier.

The design uses a bold orange and muted green color palette, paired with bilingual English and Kannada typography to feel locally rooted.

Social, E-City was built on Flatpack Method, a properiotary design to build method introduced by SprintCo’s build wing: Flatpack. 92% of materials were pre-fabricated off-site, including a 46-foot-long bar that was assembled on location in just two days.