SOCIAL ECity — Anti-Office interior designed by SprintCo

A SprintCo Case Study

Designing Rebellion at the Heart of India’s Silicon Valley

A hidden third-floor office box in Electronic City, rebuilt as SOCIAL ECity — hard at work by day, loud by night.

Client Impresario Entertainment & Hospitality

Theme The Anti-Office

Footprint 5,500 sq. ft. — Electronic City, Bengaluru

Executed By FlatpackCo

5,500

Sq. ft. — hidden office floor turned landmark

65 Days

Build time, vs. 100+ days traditional

60 ft

Bar counter, assembled on-site in 30 hours

Global publications — FoodInSpace & Love That Design

01 / Situation & Challenge

SOCIAL ECity & The Challenge

A hidden third-floor box, two very different guests, and one instruction: make it unmissable.

The Site We Were Given

A third-floor commercial space, tucked away and invisible from the street
Structured like a standard office — long corridors, boxed-in zones
Two very different guests to design for: 9-to-5 tech workers, late-night hangout seekers

The Brief

“Turn this office-shaped box into a SOCIAL-shaped experience. And make sure nobody misses it.”

Shreya, 24 — product analyst; her favourite work desk by day, her sweet wine by night.
Mr. Ashoke Rao, 52 — tech founder; books a room for an investor pitch, stays back for live music.

02 / Approach

The Strategy & Design Concept

SOCIAL didn’t want “cool.” It wanted chaotic charm — office culture roasted, not imitated.

Corporate clichés, reframed — XL sheets, PPT decks and DOC files turned into ironic wall art.
Office props repurposed — file cabinets, chairs and printers, now planters and decor.
Kannada pop typography — pulled straight from film posters and street ads.
A real shipping container — built into the mezzanine as its centrepiece.
Server-room aesthetics — driving the bar’s CRT, 90s throwback vibe.
Mismatched bathroom tiles — deliberate disorder, on purpose.

SOCIAL ECity moodboard — corporate satire references translated into interior design

The moodboard: corporate clichés, office props and Kannada pop culture, translated into built form.

By Day

Flexible workstations and community tables
Pivot tables that rearrange by group size or vibe
Semi-private rooms named after Kannada icons
A cantilevered “CEO Room” with a digital stock ticker

By Night

Server-room-style bar becomes the glowing heart of the space
Infinity mirror DJ console turns on
Tapri-style smoking zone rolls into action
Lighting and acoustic shifts flip the floor to nightlife

Satire, Not Slogans

Office culture was the material, not the enemy.

One Floor, Two Identities

A full workday and a full nightlife shift, on the same footprint.

Local, Not Generic

Kannada typography and tapri culture, built in — not layered on.

03 / Delivery

Execution & Build

Three site problems. One build partner, FlatpackCo. Every fix engineered to repeat.

Challenge 01

Invisible Entrance

Access tucked into a corner, easy to miss.

Solution

A bold Flatpack-built façade juts out — visible even from the metro line.

Challenge 02

Signboard Chaos

Risked getting lost among flex boards and hoardings.

Solution

Oversized type, high-contrast colour and angled panels cut through the noise.

Challenge 03

Boring Layout

Long corridors, boxed zones, zero SOCIAL energy.

Solution

CEO room, server-room bar, flexible layouts — built for quick install and future rollouts.

Off-site fabrication — bar, mezzanine, furniture and façade, all engineered at the Flatpack factory.
Zero surprises on site — what was visualised is exactly what got installed.
Built to repeat — every major element designed for replication across future locations.

SprintCo x Flatpack65 Days

Traditional Construction100+ Days

35%+ faster build time, without compromising detail or durability.

30 Hours

To assemble the 60 ft server-room-style bar, pre-engineered off-site.

4 Components

Bar, mezzanine, furniture and façade — shifted to off-site fabrication.

1 System

Pre-engineered, plug-and-play, and ready to scale to future locations.

04 / The Space

Project Gallery

A third-floor office box, rewritten as a cultural landmark.

SOCIAL ECity — Flatpack-built facade and entrance

SOCIAL ECity interior — day-use workspace zone

SOCIAL ECity — vertical view of the server-room-style bar

SOCIAL ECity interior — repurposed office props as decor

SOCIAL ECity interior — Kannada pop typography and signage

SOCIAL ECity interior — shipping container mezzanine

SOCIAL ECity — vertical view of seating and lighting

SOCIAL ECity interior — flexible furniture layout

SOCIAL ECity interior — cantilevered CEO room

SOCIAL ECity — wide interior view of the anti-office layout

SOCIAL ECity interior — nightlife lighting transition

SOCIAL ECity interior — tapri-style smoking zone

SOCIAL ECity interior — infinity mirror DJ console

SOCIAL ECity interior — bathroom detail with mismatched tiles

SOCIAL ECity — wide facade view at night

SOCIAL ECity interior — detail of branding and signage

SOCIAL ECity — construction detail ahead of opening

05 / Impact

Results & Impact

A space that felt invisible now draws people in from across the street — solved at the façade and signage level.
Boardroom-boring layout is now a canvas of contradictions, where irony, chaos and comfort coexist by design.
Build cut to 65 days against 100+ traditional, with a 60 ft bar assembled in 30 hours and zero on-site surprises.
A construction method built to repeat — every major element engineered for replication at future locations.
Endorsed by Riyaaz Amlani, Managing Director of Impresario Entertainment & Hospitality, as a defining project for SOCIAL.

FoodInSpace — Milan

The world’s first magazine dedicated to F&B spaces, for its immersive storytelling and rebellion-in-a-box design.

Love That Design — Dubai

Spotlighted for its bold spatial choices and the Flatpack-driven rethink of traditional F&B builds.

Call To Action

Want a Space That’s Bold, Fast, and Built With Care?

If you’re dreaming up a space that sparks connection and saves time, cost and construction waste — let’s talk.

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