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First Coffee brings a bold, graphic campus kiosk to Chitkara University, Punjab — built around a single confident line that speaks directly to a student and faculty crowd running on caffeine and deadlines.
A cobalt-blue kiosk shell carries the brand's oversized "First Coffee" wordmark and directional wayfinding straight onto the wall, while a black-and-white patterned tile backdrop and glass service window keep the counter legible from across a busy campus walkway.
The compact, high-contrast format is built for fast turnaround between classes, prioritising speed and visibility over lingering seating.
Design Strategy
Frequently Asked Questions
First Coffee's kiosk pairs a cobalt-blue shell with an oversized dimensional wordmark, black-and-white patterned tile, and a glass service window, built to read clearly from across a busy campus walkway.
The kiosk's key highlight is its dimensional "First Coffee ↓ Then Everything Else" wall graphic, paired with integrated campus wayfinding and a black-and-white tiled service window.
First Coffee uses a bold, graphic campus-retail style — a single saturated colour, oversized typography, and high-contrast tile, designed to be recognisable and legible at a glance.
The interior is designed by SprintCo, India's F&B design-build studio, which built First Coffee's campus kiosk to be instantly recognisable to students moving quickly between classes.
Campus footfall is fast-moving and recurring, so First Coffee's design leans on bold colour and oversized typography for instant recognition, rather than a large seating area that would slow down turnover between classes.
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