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MB Chicken brought its Newfoundland-rooted, fresh-fried chicken format to Doraha on NH-44 — India's first MB Chicken drive-thru, designed to serve both a dine-in dining room and a pull-up-and-go lane from one kitchen.
A bold orange-and-charcoal facade with the brand's maple-leaf wordmark carries through to the dining room, where a neon burger wall, black steel-bar partitions, and a "The Big Mary" graphic anchor the space around the brand's signature sandwich.
A backlit "Established 1969, Canada" roundel and heritage street photography root the space in MB Chicken's origin story, while digital menu boards, a self-order kiosk, and a dedicated pick-up counter keep service fast for a highway-facing QSR.
Design Strategy
Frequently Asked Questions
MB Chicken's interior pairs a bold orange-and-charcoal palette with a neon burger wall, black steel-bar partitions, warm timber panelling, and an "Established 1969, Canada" roundel that anchors the brand's heritage story.
Key highlights include India's first MB Chicken drive-thru lane, a "The Big Mary" wall graphic celebrating the brand's signature sandwich, a self-order kiosk, digital menu boards, and heritage street photography referencing the brand's Canadian roots.
MB Chicken uses a bold, heritage-forward QSR style — saturated orange and charcoal, neon signage, and archival Canadian street photography that root a fast-service format in the brand's 1969 origin story.
The interior is designed by SprintCo, India's F&B design-build studio, which built MB Chicken's Doraha outlet as India's first MB Chicken drive-thru while carrying the brand's Canadian heritage identity.
MB Chicken's Doraha outlet sits on NH-44, Grand Trunk Road, opposite McDonald's, positioning it directly on the highway for both dine-in and drive-thru traffic.
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