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The Yellow Straw brings its clean-sourced juice, smoothie, and healthy-food format to Hyderabad — a compact kiosk built to look as fresh as what it serves, made to order after every single item.
A bright yellow fascia with the brand's neon wordmark makes the kiosk unmissable from across a mall corridor, while an open prep counter and glass display fridge put the day's fresh produce on view rather than tucked out of sight.
The format keeps its footprint tight and its visual language loud, trading a dining room for maximum shelf and counter visibility.
Design Strategy
Frequently Asked Questions
The Yellow Straw's kiosk pairs a saturated yellow fascia with neon wordmark signage, an open prep counter, and a glass display fridge that keeps fresh produce visible to every passer-by.
Key highlights include the illuminated "the yellow straw" neon signage, an open-view prep counter, a fully stocked glass produce fridge, and a clear digital menu board for fast ordering.
The Yellow Straw uses a bold, single-colour retail-kiosk style — saturated yellow, neon signage, and open glass displays — designed to signal freshness and transparency at a glance.
The interior is designed by SprintCo, India's F&B design-build studio, which built The Yellow Straw's kiosk to carry the brand's clean-sourcing promise into a fast, high-visibility retail format.
The Yellow Straw serves freshly made juices, smoothies, smoothie bowls, salads, and light sandwiches, all prepared to order rather than pre-made and held.
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